Notes
Essays written with conviction and edited with doubt.
The Ladder, Pulled Up
Taste is the moat. Fine. But taste was always downstream of reps, and AI has eaten the reps. A working theory of what the new apprenticeship has to look like.
We Swapped the Motor
AI has removed the friction that kept my ideas theoretical — and confronted me with the harder question of what's actually worth building.
Dad's Eulogy
The eulogy I gave for my father, Daniel Russell, on October 5th during the Jewish High Holidays.
What Does UX Mean When Your Users Are Engineers?
Designing for developers means throwing out half the UX playbook and replacing ease with something harder to achieve: trust.
Design Systems Are Not a Product
On the quiet trap of treating your component library like a startup, and why the best design system is the one you forget about.